SCHICK Cordless Shaver Magazine Ad 1965 Powerlite Mid-Century Modern 10x13

This vintage 1965 magazine advertisement showcases the innovative SCHICK Cordless electric shaver. The ad features prominent black and white photography of the sleek, modern shaver, highlighting its Powerlite feature, which is described as an exclusive electronic window that dims to indicate recharging. The design of the shaver itself reflects classic Mid-Century Modern aesthetics, with clean lines and functional elegance. A beam of light emanates from the Powerlite feature, drawing attention to this technological advancement. The advertisement also features a smiling, clean-shaven man, reinforcing the product's promise. The tagline, Only the new Schick Cordless has Powerlite (and so many other scientific features) and But our best feature is your face after a Schick Electric shave, emphasizes both innovation and user satisfaction. This piece of 1960s ephemera is a fascinating glimpse into consumer technology and advertising from the era.  The advertisement details the product's benefits, such as preventing conk-outs during shaving, a washable steel head, and an impact-resistant case. The visual style is characteristic of 1960s print advertising, focusing on clear product presentation and aspirational imagery. This vintage SCHICK ad is a great collectible for enthusiasts of Mid-Century Modern design, vintage electronics, or historical advertising.